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by: KalindaRoseStevenson,PhD
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Persuasive writing is a mindset that focuses on the reader rather than the topic. Writing to persuade means that you never forget that you are writing to persuade a reader.
This mindset will help you avoid the "topic trap" that many writers fall into unawares. What is the topic trap? The topic trap is also a mindset. It is the tendency to think about the topic of your book without identifying why a potential reader would care enough about the topic to buy the book and read it.
In fact, a book is an interactive medium. You might not think so when you spend so many hours working by yourself to write it, facing the blank page or the empty screen.
The process of writing can be very lonely and it is easy to forget that your ultimate goal is to have someone buy and read your book. Your primary objective is to persuade book buyers to buy what you have written. This means that your potential reader needs to be part of the process from the very beginning.
With the topic trap mindset, writers begin with the question: What is the book about? With a persuasive writing mindset, writers begin with a different question: Who would want to read this book? An even more important question to ask is: Who would actually pay to read this book?
Consider what happens when your book is published and available in the bookstores. Typically, a bookstore browser will look at a book for a few seconds before deciding whether or not to buy it. This means that you have only a few seconds to persuade the book browser to buy your book.
Although we are living in what is called "the Information Age," writers with a persuasive writing mindset understand that many book buyers don't want more information. They want to find a solution to a problem.
The single best way to make sure that your book solves a problem for an identified reader is to write your book with a clear thesis to address a specific problem.
The most basic requirement of writing to persuade is that your book solves the reader's problem.
This is why a persuasive writing mindset is your best strategy to sell more books. The more successful you are at persuading potential readers that your book will solve their problem, the more readers will want to buy your book.
Kalinda Rose Stevenson, PhD. www.WriteToPersuade.com.If you want a simple guide to the difference between the "topic trap" and writing a book with a thesis, "What's Your Point? A Writer's Guide To The Simple Idea Behind A Great Book," shows you how to choose your book thesis.