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by: RayEdwards
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These days a phrase I hear a lot from Internet marketers is: "Ray, I can't get people to opt-in to my squeeze page any more. It seems like people don't opt-in like they used to." Are you nodding your head, right now? "Well, duh, Ray."

Fear and paranoia, with a healthy dose of spam, has made it harder to get people to opt-in. At one time, it was so easy. All you had to do was add a form that said, "Sign up here to get e-mails", and the world would flock to your site.

Everyone would opt-in like mad! Everything was so exciting and new back then - e-mails, e-mailed newsletters, the list went on and on. "You've got mail" would get people dancing with excitement. Needless to say, things have changed. Nowadays, we've got multiple e-mail addresses and e-mail addresses that change regularly. Some people even have false e-mail accounts which they don't check, a convenient place to store all that spam.

Cutting through the clutter is a challenge. How can you make sure you are getting real opt-ins from people who will actually read the e-mails you send out?

Well, yes. There are ways to increase your opt-in conversions. These simple tactics don't take a lot of work, but they are very effective.

Use these three easy methods to increase your opt-in page conversions:

Make a good offer. People don't want to opt-in unless they are getting something in return - a video, a special report, a piece of software. To most folks, opting-in is the same as begging for more spam. So you need to try a creative approach. Whatever your ethical bribe, make it stunning. Offer quality work with great writing and important information, something that addresses your readers' needs. Don't just offer the same old tired deals. Make it something that they can only get from YOU.

Try a BIG, responsive HTML button. Before we go further, check out my website at www.RayEdwardsCopy.com. Do you see anything interesting about the opt-in button? For one thing, it's really big! You can't miss it. This button isn't just large, though - the color changes from red to green as your cursor slides over it. This is a subtle psychological technique to bring the customer from "Stop" to "GO!" Sure, it may sound a bit silly, but it really works to increase conversions. And it's not just me saying that. My colleagues - Armand Morin, Michel Fortin, even Eric Graham, The Conversion Doctor -- have noticed the same thing. I highly recommend these larger buttons to you, too.

Keep distractions off your opt-in pages. Take another look at my opt-in page. Do you see how clean it looks? There are no distractions to take attention away from the opt-in option. Of course, there are legal disclaimers at the bottom (right where I need them), but they are very subtle. And when you click on them, those legal notices open in small pop-up windows - after all, I want them on this page, not heading off in another direction.

While these tactics seem simplistic, they really work. Try them, and increase your opt-in page conversions today.

About the Author

For tips, tricks, and tactics of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.

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