Free Articles at Neutron Marketing Article Publishing and Distribution » Writing-and-speaking » Copywriting » How to Determine If You're Ready to Hire a Copywriter
Previous Article - Copywriting Basics - Creating Testimonials That Sell Like Crazy!
Next Article - Jobs for Copywriting

View PDF | Print View | Html Version
by: RyanM.Healy
Total views: 2
Word Count: 464

Not everybody should hire a copywriter.

With that in mind, answer these questions to find out whether you're ready or not.

Question #1: Have you gotten sales?

The copywriter's primary job is to increase response... to get more sales from the same amount of potential prospects.

If your offer has failed to produce results of any kind, then the copywriter has nothing to improve. Zero times any other number still equals zero.

Claude Hopkins, one of the earliest fathers of modern advertising, says this in his book Scientific Advertising: "The reason for most of the non-successes in advertising is trying to sell people what they do not want." p. 225

Do not even think of hiring a copywriter unless you are confident the market wants what you're offering. A good way to do this is use low-cost and no-cost methods to promote your product or service. Then measure the response.

If people respond to your offer, then you might consider hiring a copywriter to help maximize the response.

Question #2: Do you have money to risk?

The reason the best copywriters command big fees is because they will often produce more than enough profit to cover their fees.

Still, no copywriter in history has batted a thousand. There will always be an occasional "dud" among dozens of winning promotions.

Hiring a copywriter is an investment. You hope to make a good return on your money. And you may get back 10 times what you invested or more.

Naturally, your investment could fail to produce the kind of response you want. Which is why it's important for you to have some money to risk. After that, the decision of hiring a copywriter is up to you.

Question #3: Are you committed to split-testing?

Want to practically guarantee the success of your ad, sales letter, or offer? If so, there's only one way to do it: testing.

The purpose of a test is to determine what your market responds to best. Example: You decide to test two different headlines. The first headline converts prospects to customers at a rate of 4%. The second headline only converts 2%.

As you can see, if you had relied solely on your personal preference, you might have lost half of the potential profits!

Here's why you should test your ad copy. First, it gives you solid insight into what really works. And, secondly, whenever there is a disagreement between you and your copywriter (or anybody within your company), testing serves as a non-biased way of discovering the truth.

Before you hire a copywriter, be committed to testing. It is the only scientific way to prove out what works and what doesn't.

Did you pass the "quiz?" If you did, congratulations. You not only have a better understanding of copywriting and advertising than most people; you are also in a position to greatly benefit from the services of a copywriter.

About the Author

Discover more about writing sales copy, advertising, and Internet marketing when you go to Ryan Healy's business growth blog. New posts are published weekly.

---

Rating: Not yet rated

--Choose-- 0 1 2 3 4 5

No comments posted.

Add Comment

Enter the code shown