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by: MillionDollarMikeMorgan
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Word Count: 453

Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere here in Coeur d' Alene Idaho can only be found at Franklin's Hoagies. The food is always hot but the conversation is smokin' hot!

It's always a fun and satifying lunch. And the star of the show is the proprietor, Larry.

Larry has a personality the size of Texas. And funny enough, you love him... or hate him. There's not much in between. (Although MOST of the folks there love him.) But the guy can polarize the room pretty quick.

He always has an opinion, even if you don't care about it - or agree with it. And if you disagree, even better. Need to know why the cost of gas is so high? Ask Larry. Who to vote for? Larry will tell you. He'll hop up on his soapbox and give you a pitch on any subject.

And I love the fact he never harbors a grudge... even if you don't agree with his point of view.

It's hard to get a seat there sometimes. I mean... the place is hopping. And it's all because of Larry. People just love his larger than life personality. Check out what his sign in the window says...

"Come on in and eat something before we both starve!"

Now there's a lesson all you copywriters and online marketers can learn from Larry. He's been in business almost 1/3 of a century... so it's a good lesson.

So read this next part carefully.

If you're like most of us, chances are you've been bombarded by several hundred ads today. See much personality in any of them?

I'll bet the answer is "no."

But I'm sure the ads with the most are easily remembered than some corporate schtick. If you want to make your advertising more memorable, inject a little personality. Don't be afraid to polarize your audience. In fact, I'd prefer to cull the herd early on and make a stronger statement from the get-go because the readers who remain will be more receptive to my message.

You see, I have this old saying...

"If you try to be everything to everybody, you'll end up being nothing to nobody!"

Ummm... ok. Maybe that wat what my grandpa used to say... But the point is inject personality into your email marketing, website copy, even opt-in pages. Once you do, you'll build more loyalty, sales and word of mouth than you ever dreamed. That's a fact jack.

When you develop a friendly relationship, you may be surprised because

When people "get" you... you become a long lost friend that people love to buy from

Your personality will go a long way to building a stronger, more real relationship. And when you do that, people will become fans for life.

Ask any top direct response marketer... this stuff works.

About the Author

Before you sell anything online, make sure you check Million Dollar Mikes white-hot free report on selling with emotion

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