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by: LisaCopen
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Too frequently book promotion is seen as the grueling steps we must take in order to please our publisher, agent, or even just our spouse, who has helped us invest money into a self-published book. Book marketing services aren't always necessary, however. There are dozens of things you can do in twenty minutes or less. Added up together, these small tasks will soon round out your book marketing efforts and create a sizeable change in sales.

[1] Did you know your autograph is desired? Go to the Autographed by Author web site at www.autographedbyauthor.com! You just sign up for $29.95 ($19.95 for each additional book) and then this web site will send their visitors to your own web site to buy an autographed book directly from you. Autographed by Author has a great page rank in search engines so it will likely bring you additional customers. Many people don't understand how to sell books on the internet in unique ways. This is a great way to start.

[2] Update your Amazon.com information, especially the tags for your book so you aren't Amazon's thousands of authors asking, "How and where can I sell my books?" Go to your book's Amazon page and scroll down to "Tags customers associate with this product." Then add any tags you can think of that people would be putting into the search engines to find solutions to their problems. Remember, people usually search by their problems, not by the answers you provide. For example, instead of searching for "marriage" "relationship expert" they may be searching for "how to avoid divorce" or "spouse cheats." Soon you'll be an expert at how to sell books on Amazon.

[3] Don't steal pens-leave them! Carry a heap of pens in your purse, briefcase or car with your books information and web site. When you go into stores, pull one out to sign something your credit card slips and then leave it behind. Joining a book marketing network can help you think of book marketing ideas out of the box.

[4] Sign up for Google Alerts at www.google.com/alerts on any topics you should be aware of. Specifically, be sure to note any blogs that are posting articles on your topic and then go and make comments on them and introduce yourself. If you write articles on the topics they post on, let them know where they can be found and that they can reprint them. This is a terrific way to sell books online.

[5] Do you have a brilliant quote in your book that you hope people will be highlighting? Every book should have a few nuggets! Send your quotes to quotation databases. Just Google the words "submit quote" or "submit quotation" to find some web sites or you can also submit them at About.com's web site at http://quotations.about.com/library/bl/blform-Quote-Suggest.htm .

[6] What books are being talked about on National Public Radio and other syndicated book related radio shows? Visit http://www.npr.org/programs/ to listen to NPR shows. See this daily listing of books that have been featured on NPR at http://www.npr.org/books/index.html. See http://news.bookweb.org/mediaguide/673.html to see what authors have future events scheduled on NPR. Study what NPR says about pitching their show here: http://www.npr.org/about/pitch .

[7] Call your readers! You can send out a voice broadcast to people for just $.12 per call. With VoiceShot Outbound http://www.voiceshot.com you even get the first 200 delivered calls for free. This is a great way to connect with people on your mailing list and even cheaper than mail. Have you ever received a phone call from your favorite author? I haven't, but it would catch my attention!

When book marketing ideas come to you that you don't have time to pursue, write down your idea or bookmark the web site, and consider organizing the ideas by the approximate amount of time it may take to accomplish the talk. Then, when you have just a few minutes of free time start working through your list and soon your promotional efforts will sell your books!

About the Author

Send in your most creative book marketing idea. If it's chosen you will get a free ebook about promoting your book! Lisa has daily book promotional tips at You Can Sell More Books. Plus, sign up for the daily tips improve how you sell books and you will be notified before anyone else when she's accepting recommendations for her latest ebooks (free copies!)

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