How To Write Killer Pay Per Click Ads

This article is for you if you know that a higher click through ratio in Google AdWords you can get higher ad positions without increasing your cost per click. You want a way to see which ads are already performing well in Google AdWords. This article is going to show you a great strategy for finding out which ads are already performing well on Google AdWords.

First, let's agree that the main goal of your ad is to promote something on your website.

1.) If you use AdWords to generate sales leads for your business by giving away something for free on your website in exchange for your potential customer's contact information then your ad copy should clearly promote your free giveaway.

2.) Do you sell products directly on your website? If so your ad copy should clearly shout out the main benefit(s) of the product you're selling.

Next, I'm going to show you the fastest way to get ideas for writing your ads. Write down your main goal on a piece of paper (generate a sales lead or promote your product(s) for sale).

Write down a keyword or key phrase that is important to your product or service.

Now go to Google.com. Enter your keyword into the search box and hit the search button. See the ads on the top and right hand side of the page? Look at these ads. Are any of the ads promoting a similar offering to what you're offering? If so jot down the ads you see and like.

In this step we're going to have Google show us which ads are performing the best. You'll see which ads have good Click Through Ratio's already.

Now type in your keyword like this, (your keyword 7uyr5). Note, take out the parenthesis when you do your search. The concept behind this technique is as follows, since no one is really searching with "7uyr5" after your search term Google shows you the best performing ads based on your main keyword. This gives you a decent idea of which ads in your space are already performing somewhat well.

After you do this search technique jot down which ads match what you're promoting best. Can you see a common theme? This should give you some ideas for writing your own ad(s). I suggest that don't copy word for word, but just use these ads for ideas for your own ads.

I use this technique every day when I'm launching a new campaign. When I want to find out which ads are already performing well in Google this is the technique that I use. You know have a great way to find good ad copy ideas for your own ads.

You now have a quick way to get ad copy ideas. Go ahead and enter as many of your keywords as you can to come up with ad copy ideas. You're now well on your way to improving your ad copy.

Conclusion: Remember the main goal of your ad is to get the searcher to click on it. Clearly promote the benefits of your offer in your ad copy, think of your ad copy as your salesperson.

About the Author

Jeremiah Baker has worked with over 60 of the nations top firms to help them use pay per click management to increase sales and sales leads. Take Jeremiah up on his free 30 minute AdWords review at www.JeremiahBaker.com