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by: harry.peter
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I have a friend, just over 30 years of age, sneakerhead for most of his adult life, who likes to live life on his own terms which occasionally forces him to go out of the way draining much of his resources. The adamant guy says, if he has his way, he would buy all the Nike Dunks sold in this world! Not that he doesn’t have any, of all the shoes in his collection some 30 odd are Nike Dunk SB and other Nike Dunks. It may be apprehension but I am a bit avoiding the guy recently; his obsession has made him speak, eat and sleep only Nike Dunks all the time which is unlike the guy of our early friendship.

 

Nike Dunks have always been the point of awe for every skateboarder as well as a sneaker junkie regardless of whatsoever. The simple looks and classic style have held them mesmerized all through. But what bewilders me also sounds like the classic chicken-egg mystery; it intrigues me whether it was Nike that first started the limited editions to promote the shoes or is it the demand and hype that led Nike to hatch this idea. As in all cases, it is hard justifying anyone side of the story. It appears as if the company is the winner for its ability to hold public interest and hype for such long times, but my vote is for the consumers who hardly care a damn to money and would spend any amount to own their favorite kicks, come what may. This is one of the reasons for the prices of Nike Dunks to shoot up and particularly so for the limited editions of Nike dunks; if hype dwells on popularity, converse is also true.

 

I am also surprised by the vehement way collectors spend their earnings over sneakers which they seldom wear, if ever. On a serious note, what perplexes me more is whether persuasive marketing really succeeds to turn consumers’ decision making in your favor even if it means going against their first love. It may be argued equally well for Nike Dunks as well as for competitors even though the gurus of marketing quickly disagree. An elaborate study may poke deeper into aspects such as whether attempts to influence consumers to reverse their decisions actually pay back as much as would be desirable through brand loyalty and word of mouth publicity.

 

Whatever the position a brand may enjoy, there is a theory that persuasive marketing will not be as useful as desired resulting in consumers further consolidating and strengthening their faith in friendship referrals or the hype which surrounds the sneakers. This reverts me to think of the hardcore fans of Nike Dunks sucked by the hype surrounding it year after year.

 

There is another point of view to this. Since Nike Dunks and Nike Dunk SB are well established already, holding onto the position and maintaining the hype is what the company needs do. Is this why Nike releases shoes in very small numbers? Well, may be my crazy friend must know.

About the Author

 

Sam Atherton is a writing industry specialist for shopping products. Right now, he is writing about nike dunk sb, nike dunks for http://www.dunks-nike.com

 

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