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by: EddieWatkins
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Getting traffic to your website using traffic generation techniques, is one of the most important aspects of your online business. If you don't receive visitors to your website, your online business will not survive.

Obtaining traffic is one of the main reasons for having a website. Let's compare your website to a shoe store. In your shoe store you sell tennis shoes, loafers, pumps, flip flops and golf shoes. If no one comes into your store to purchase your array of products, your business will soon go down the tubes. Whatever medium you choose to use, you must advertise your business. Just as with your website, you must have visitors in order to thrive.

Without website traffic you may as well give up, as a shopping mall store would close its doors, so what can you do to attract the traffic that your survival depends upon? The answer to that question could fill a book - and a very large book! Much depends on how you look at it, but there are basically four different ways of directing traffic to your website:

1. Search engines 2. Online advertising 3. Offline advertising 4. Word of mouth, or buzz advertising.

We are only going to discuss a couple of rarely used and less talked about traffic generation techniques, but they are very useful in obtaining the traffic that you need. You are probably famaliar with the mainstream ways of getting visitors, so we won't discuss them because we don't have the room.

Search Engines

This is not about SEO because you will have read all you can about that. It works if you know what you are doing, but generally not if you just follow instructions by rote. However there are ways to use search engines to get to your web pages.

One is by the use of Smart Pages. These are pages on your website that the search engines spiders can find, but that your visitors never see. They are legal, but very borderline, and the way they work is that you generate dozens and more of web pages based on long tail keywords that have been used by people seeking the information on your website. You would normally use Smart page software to do this, and each page will be unique, without duplication.

When a person does a search using one of the search engines, and they use a certain keyword. The keyword that the individual is looking for has already been indexed with your page connected to that keyword. So you would think that the person would be directed to your indexed page. But they are directed to the landing page that the software has been programmed for. You can create as many of these smart pages as you like, and the visitor is sent to whatever page the software is programmed for.

That is just one of many techniques that can be used to direct search engine users to your website when they are seeking information with which you can provide them.

Advertising Online

Let's look at a couple of online advertising techniques that one can use. You can use your blog to advertise your webpages, and also articles for the same purpose. You can also use PPC and Adwords, even though you can go through a lot of money using these options. Searchfeed is a resource that you could use, their pay-per-click ads start out at 1 cent per ad.

Offline Advertising

A lot of people forget about the power of classifed advertising. Putting a small ad in your local newspaper has a lot of power. Sending postcards through the mail, advertsing your website has also been proven to be quite productive. Having flyers made up from your local print shop, and distributing them to certain areas around town is also a great way to use the power of offline advertising. These avenues are sometimes forgotten by people trying to get the word out, when promoting their products.

Buzz Advertising

Many people are scared to try buzz advertising, but it can work if you have a good idea on your website. Audio postcards were a good idea that never took off - buzz advertising could have made them more successful. Get talking about your product, and get your friends and relatives to do the same. Leave business cards with your website lying around, and get posters going about it. The more work you put into buzz advertising, the more effective it becomes.

One thing that is for sure, is that you will always need traffic to your website. You will have to find what works for you. If you have not tried some of the ways mentioned in this article, you might be missing something who knows.

Visitors to your website is of the utmost importance and the traffic generation techniques that you choose, means that your business lives or dies. Without traffic your online success will be very limited.

About the Author

Website visitors is of critical importance to your well being, and you will find some great visitors generation techniques in practice on http://www.teamwell beingpros.com/ where you will not only learn how to drive visitors to your site, but also some great tried and tested ways to make money online

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