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by: GregSmithers
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On the web, most SEO experts will tell you that content is king. However, the real key is fresh content. Article directories are a great source of content, but over time popular articles will be posted on hundreds or even thousands of websites. How are you going to make your page stand out from the rest?

A simple technique to avoid providing duplicate content is to re-write parts of the original and include some of your own custom content. Another is to regularly replace older articles on your site with fresh ones. This does require some effort, but you can find scripts that can assist in both finding articles and automatically replacing older ones on a schedule.

However, the best way to ensure that your content is original is to write it yourself. This is the kind of content that search engines love.

However, a blank sheet of paper (or blank word processing document) can be quite frightening for many people. Fortunately, there are methods which can make the process of writing a lot easier.

The topic you pick is critical. If it is something you are knowledgeable about writing it will be easier. If you have a passion for the topic this is even better. When you begin to write make sure the first copy you are writing is for yourself only. In other words, write a quick draft without worrying about the final copy or what others might think. Editing comes later.

Just beginning by writing whatever comes to mind. In no time you will have plenty of content which you can edit and refine in order to make it suitable for others to read. However, always try to write about things you know the target audience would like to know more about.

You don't need to write a large essay. People surfing the web are only looking for small amounts to read. A guide would be to aim for a word count between 300-500 words.

Publishing your work can improve your credibility. There are many article directories which can help get your work noticed. On the other hand, you may just want to only publish on your own site to ensure it remains totally original.

After you have published your first piece of work you will see that the process isn't as frightening as you first thought. Soon you will be able to compose lots of fresh interesting content that both the search engines and your visitors will love.

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