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by: JulieJohnson
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Everyone says that EDU links are valuable. Forums buzz still with ideas for garnering that prized EDU link. And as Google continues to deny the value, some people are buying it.

Google claims outright that their algorithm is not skewed to add any additional value to an .edu domain. Matt Cutts has been quoted claiming this, even has a blog page from 2005 blatantly stating that the EDU is just not given any weight over a .com.

But then why do they work, Google? Well maybe it is not from the 3 letters on the end of the domain, but by the inherent value that tends to be associated with the .edu link. Because they do still work, like a charm. And your SEO competitors are buying or obtaining them whenver they can.

4 Reasons why an EDU link is more valuable:

1. EDUs are typically older domains, well established, respected sites.

2. EDUs are not public domains, not anyone can get a link there. Thus edu links are harder to obtain.

3. Inbound links are extensive, the page rank of the domains is typically 7 or above, and traffic is plentiful.

4. Content, content, content: Google likes the content on EDUs: lots of it, research, educational, non-advertising, adding value to the web.

This is why the topic of "how to get edu links" pops up frequently in webmaster forums. College papers, as a fad, is still actually viable but not too valuable. Be sure they are cheap. And sidebar links are nearly worthless now anyhow. The classified listing is an idea that I still read, but again is weak.

Factors that still need to be considered, edu or not, are the placement of the link (sidebar links are OUT), sitewide links that are placed carelessly, links not in content, irrelevant links... these issues still apply. However a natural link in an article on an EDU will pay off in spades.

The EDU link lives as an authoritative link. We know what Google meant, we know they have to protect their own interests, but we see every day the power of the edu link, especially in content. Our clients know it too. And understanding why puts you one step ahead.

About the Author

buy edu links in bulk, nestled embedded in relevant unique content, quick and easy.. Learn more facts and myths about edu links and how to use them effectively, and find out how to obtain dozens of permanent edu links.

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