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by: DavidRadovanovic
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What differentiates a New York Web design company from any other Web design company? Competition! Those searching for top quality Web design in New York have hundreds of possible candidates to select from in an area of just a few city blocks. That's what I call competition!

Just picture Google search results, but instead of clicking links you are entering hundreds of Web design studios, lofts and offices of every conceivable size, type and style imaginable. And just as if you searched through Google, if you don't see what you like, it's on to the next one and then the next and so on.

But, with the competition comes a competitive edge that is critical in a struggling economy. Of course we all want to look good on the Internet, but when you're competing with your real live neighbors in addition to those online; you have to step it up a notch.

That said; here are some inside tips from a successful New York Web design company. We will focus specifically on Website usability, which has the unique distinction of being both the most important and principal consideration yet which is generally least considered.

First off, most people do not really read a Web page at first glance; they scan it to see if there is something worth actually reading. You need to get their attention right away and keep it. Here's how...

1.) Jump in with your most powerful content right off the bat. Grab their attention immediately and keep it. Never save the best for last unless you have something nearly as good to lead the reader there.

2.) Keep your functional areas consistent throughout your site, especially the navigation links (top navigation, sidebars, etc.) search boxes, login areas, and anything else that requires interaction. The more comfortable a visitor feels using the site, the more likely they are to stay for a while and venture deeper.

3.) Link your company logo back to your home page. It's both comforting and expected.

4.) Place a search field in a convenient location. But make sure it searches ONLY within your own site. "Search The Web" features practically beg your visitors to leave your site.

Secondly, keep in mind that search engines will also be looking at your site. Making it pretty is not enough. It needs to attract the search engine as much as live visitors if you ever expect those live visitors to find it in the first place. This is known as search engine optimization, or SEO. It's more complicated today than in years past but still quite doable. Here are three "must do" tasks for you to complete if you want your site on top of Google.

1.) Use keywords as anchor text (the visible clickable words) in your links throughout your page's content. This is huge! Allow me to demonstrate how powerful this one element can be.

Navigate to Google.com and conduct a search for the term "Click Here" (no quotes.) Take note of two things right away... Number one, there are more than 1.6 billion other (competing) Web pages. Number two, the top match returned is a link to Adobe Acrobat Reader.

Ready for the crazy part that might destroy your conceptions of what matters most in SEO? The words Click Here do not appear anywhere on the page or in the META tags. It's number 1, of 1.6 Billion competing Web pages, because thousands of other Websites used "Click Here" as their anchor text of choice in the URL for the download page. Crazy huh? This is great news for you! You can easily take advantage of that power by linking to and from pages within your Website. Which leads us nicely into Tip number two...

2.) If SEO becomes a priority for your site, as most will, build a separate page for each of your main keywords. And don't forget to link the keyword rich anchor text, from each individual page, to the topic page that has that specific keyword as its main focus.

Insider Advice: As a Web developer you can deliver more value to your clients and earn substantially more by learning about SEO and helping get your clients sites to the top of Google, Yahoo and MSN. There are plenty of great SEO tools that can help anyone become a quick success with little time or effort. Just find a product that delivers and has customers you recognize. eBay, Motorola and Lexmark all place their online success in the hands of a tool you can get for $250 at http://www.iBusinessPR0M0TER.com. Just dig around and find a tool that has the best success rate with clients who could easily afford anything but choose to stick with that one.

3.) Relevant anchor text should also be at the top of your mind when you are requesting inbound links from other sites. This is what Google uses as its strongest measurement to gage the quality of your pages.

Take this opportunity to build your brand in your own words. Remember, once you have the visitor, you have to keep them. Using the same logic as tip two, you should always request specific keywords be used as anchor text in the links from other sites to your pages. It's also better to have each link go to the most logical page. Some to the home page are fine but you really want relevant deep linking as much as possible.

Be Warned: Reciprocal link farms can get your site penalized on Google! Simple reciprocal linking, via automated script or link farm, is easily recognized by Google. There's a much better way if you need the "set it and forget it" convenience. We'll look at one now

If you are in need of quality links but don't have time to setup link partnerships yourself, you may want to try a service that facilitates "3 way linking" like the one at http://www.3WayLinker.com.

It is both simple and brilliant Site X links to Site Y. Site Y" links to Site Z. And Site Z links to Site X forming a simple yet effective chain of one way links.

That's it for the time being. Best of luck!

About the Author

Premier New York Web Design is David Radovanovic's passion. With a decade of success, WhatsTheBigIdea.com began in 2003. He is also a well known New York graphic designer.

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