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by: RickLondon
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I find that many webmasters I run into, are already using a number of SEO methods. Unfortunately, they were learned from an online overpriced ebook with very bad information. They always tell me, "Yeah but I was on page one of Google for three months!" I always ask, "But where are you now?" They can't seem to find their site on Google. Of course not. It has been de-indexed. The information in the ebook was black hat SEO. Legal, sure, but not too ethical. Conventional wisdom of building a website name is no different than building a business on Main Street, Your Home Town, USA. Slow and easy.

Nine times out of ten, the writer of that ebook has downloaded other ebooks, before writing his/or hers and simply copied the main points, thinking, "If I bought it on the Internet, and from a guru, it must be hot stuff. It is hot stuff. It is the road to Internet hell.

I don't write Ebooks or consider myself an expert by any means, that is a master expert. If I billed myself as such, I would be hurting you, especially if you believed me, and paid me for my writings. I know much more now than when I started my own web stores (and college), but guru status is years down the road, if it ever comes at all. If it never does come my way, that is okay too. I love learning and implementing SEO and that is all that matters. How do I know? I have SEO'd my own cartoon site up to number 65,000 in Alexa. With 6-8 billion websites on the Internet, try getting in the Alexe Top 100,000. Congratulations if you can do it. If you did, please share how you did. It took me seven years but I kept studying and learning, and now know a few things. But I still research numerous times to make certain those things are correct. There is just too much bad information out there that even the author believes is good information.

Should I use PPC? Should I blog? Article marketing? Keywords? I get asked that daily, sometimes hourly.

What method(s) of SEO work the best? The question is not the same for everyone, though a few of the basics apply to all sites.

When launching your website, look at it as a store in an empty mall in a part of the North Pole where no man has been before. Your job is to find a way to attract people to visit there, and eventually make it a major tourist attraction. Not such an easy task. But very do-able.

Can all this be done in a week? Certainly, if you want to get kicked off most of the major web engines. You simply start spamming and spamming is a numbers game. The problem is spamming is bad netiquette and even illegal in some states. And you will be spinning your wheels. That is not just email spamming but blog spamming, article spamming and any other kind.

The first key is patience and to take things one thing at a time. Keywords are a basic. Overture and others offer keyword services. Find out what the most appropriate keywords are for your tags and metatag and use them. Don't overdo it. Simply use the most targeted ones.

A lot of webmasters overlook blogging. They think it is just for kids. Kids love it but adults need it too, for business. Get your own blog using your own URL name if you can. Remember you are also branding your product or service and you want it to be your blog, not Myspace, or some other swanky big name social blog. When you blog with them, which is okay for meeting people, socializing etc., you are branding them If you feel so charitible then do so. I have blogs at many different sites, but I use my main blog with my company's name on it the most often. That is my "focus blog". I always ping my blogs at Ping-O-Matic or some other free service.

If you are a good writer, article marketing is king. But it is a slow process. You will not get a following from it overnight. There are hundreds of thousands of article directories on the Internet. You want to make certain you are at least on the top one, Ezinearticles and if you don't mind paying, also Isnare.

Article submission software and services that prevent spamming are out there, but know what you are looking for. Read the reviews on the web. The good ones can write, edit and rewrite your article and allow you to use targeted keywords that prevent it from pinging unwanted blogs.

Buyer beware, though, when using these softwares and services and make certain they do what they say they do. A good place to start is Tucows or Download and read some of the reviews. Cnet offers good advice also.

Again, be patient. You will have written at least fifty articles, probably, before you notice a change in your ranking and dramatic increase in visitors. Also, in article marketing, as in any other kind of SEO, "Its a jungle out there" or even a war, and everyone is vying for the top position. So for heaven's sake don't just write an article and put your link. Google is on to that and can see through it pretty fast. Write something of value and substance that people can and will use.

Pay Per Click often comes up in conversations. I use pay per click engines, as its inexpensive and a good idea. But before using it, read the tutorial or knowledge page that the service offers. I have used most of them and find Google Adwords to be the easiest interface and most flexible. MSN Adsense, though not as big, offers some fun surprises too. Both offer quality hits.

A lot of people swear by the smaller pay per click companies, but I have never had much luck with them.

With so much to know and learn, you may ask yourself, "Where do I start"? Start just where you are. That's where I started, knowing little or nothing (how to turn on a computer was a big challenge at one time) A decade later I have learned a great deal more and will share share it as I learn it, and try it, making certain it works. I know appropriate basic SEO works in my own Londons Times Cartoon stores, and I have seven of them. If I didn't use it, I would simply have seven desert islands with seven "future Hiltons".

About the Author

Cartoonist & Owner Of Cartoon Gift Stores Rick London Learned & Did SEO his own way. Research. See several of his Hilarious Gifts & Collectibles at Guru-Free SEO Cartoon Empire Builder Reveals All, and

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