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by: TheoMcLanahan
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If you have a podcast, you should really take advantage of adding commercials and sponsorships. This is a great way to add to your income. If featuring advertisements, you have a few options to get your message out. You can record and deliver the advertisement yourself. The drawback is though, that listeners might not be able to tell the difference between the ad and your actual podcast.

You could also choose to have the advertiser deliver the message. There may be situations where having the advertiser deliver the message works out great, but there are times when it won't. An advertiser may have an accent that makes it hard for the listener to understand what they are saying, or they may be very soft spoken and your listener will have to struggle to hear them. Or the advertiser may simply not want to do it at all.

This is where a voice over comes in handy. Having someone else deliver the message can add professionalism and credibility to your podcast and the advertising message itself. You can perform a Google search in order to find voice over artists. The fees will vary, so you may want to shop around before you make a decision.

You can also ask other podcasters for recommendations. In order to cover the costs, just charge the advertiser your advertising fee plus the cost of the voice over artist.

You may also know a friend or other podcaster who has a good voice for this type of work, and could have them do it. However, a friend or fellow podcaster may not add in music or effects, whereas a professional may be able to do so.

Whichever avenue you decide to take, there are a few things to consider when deciding on who will do the voice over. Always keep your target market in mind. If your target market is young moms, they may respond better to an enthusiastic, young-sounding woman.

It is also important to consider what product or service is being advertised, and the tone of the commercial. Try again to match the voice of the person (and their tone) to the product and listeners. The listeners need to be able to relate to the tone.

After you've had experience with voice over artists, you will start to recognize what will work- and what won't- for your commercials. Together you will develop and learn how to make very effective commercials for your advertisers.

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