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by: JohnAnghelache
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If you want to make money online then you need to know these things... How to target a group of people who have money to spend online. How to sell them more of what they like to purchase. And how to sell them on buying from your website.
Once you have those three steps in place it's time to build a big responsive list.
You may have heard that the money is in the list. Absolutely true. The problem is less than 10% of Internet marketers know how to build their list. So let's discuss this all important topic.
Traffic generation and list building are the cornerstones of Internet business success. You need to get people to your website. Then you need to persuade those people to give you their email address. This is how it's done...
First, you've got to put your focus on building a list. Nothing else should be more important to you. All your marketing efforts should result in getting people on your list.
STEP TWO: Create a lead capture page. All the traffic you generate should be driven to this lead capture page. Which is nothing more than a web page where you advertise a free report, audio, video, mini-course or ezine about a topic your market wants to know more about. I prefer promoting my ezine.
STEP THREE: Drive traffic to this lead capture page almost exclusively. Of course, how you drive traffic is also critical. Let's talk about traffic generation methods.
I like driving taffic to my web pages using ezines, articles and joint ventures.
Okay. So let's tackle article marketing. What you do is write up a simple article that is several hundred words long. No more than about 700 words. Include a resource box with a link to your website. People who click on that link will be taken to your lead capture site.
Submit at least one article per week to the different article directories. You can do a simple search online to find article submission services and software. It's best to use these instead of trying manual submissions.
Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.
Since you are building a list, use ezine ads to get people to the opt in page. That's the whole point. The more people you get there the more will opt in and the bigger the list will grow.
Reciprocal joint ventures work very well. You simply contact the ezine publishers you would otherwise advertise with and have them promote your free report to their list. Then you reciprocate by doing the same for them to your list.
Obviously, your list has to be as big or bigger than the joint venture partner's to make this "MO" work. As your list grows joint venture opportunities will pop up all over the place.
Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.
In the next article in this series, we'll discuss how to make money from your list.
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