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by: DanielHatcher
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The value of a large opt-in list is usually grossly understated. It is never good enough to simply be making sales from your affiliate products. Failing to compile a fresh mailing list will result in lack luster or stagnant sales.

The purpose of building a list of your website visitors is to help you maintain contact with them and develop a relationship with them. Your mission in doing this is to turn as many as you possibly can into your customers. It has been said, and rightly so, that your list is the most valuable asset in your online business. With your list being that important, here are some tips that will make building a quality list possible.

* Offer an incentive to get people to give you their email address and name. This is one of the best ways to encourage people to sign up for your list. I like to offer a special report, free Internet marketing course, or anything else that my visitors find useful. It is essential to give them something for signing up for your list. This tip alone can easily double the number of opt-ins you receive.

I see so many people trying to build list with no offering of any kind for opting in. This is a big mistake. Incentives are to easy to create. It just doesn't make sense not to offer one. Anything with a high perceived value that you offer free will help boost opt-ins by 100% or more. I've tried many ways of list building and I can assure you that offering incentives will give you a far superior result.

* Include a privacy policy. One of the main reasons people do not opt-in is because they are afraid they will be spammed. This has been a major problem on the Internet for years. Everyone abhors spam. If a prospect has any reason to suspect that you will sell their email address to others they will simply not sign in. Give them a guarantee that you will not share their email address with anyone whatsoever. This will end the worries of people who are concerned about that. After I added one I saw over a 60% increase in the number of sign-ups I was receiving. It's amazing that a simple thing like this can make that much difference.

* Create many tightly targeted lists. Few people understand the power of a targeted list. By offering different lists on one site you dramatically increase the chance for people opting into your list. One of the lists could be for periodic updates, another could include a tips letter that your market would find helpful, while another could be for a newsletter. No matter what they choose, you get their email address.

Think about what lists your market might be interested in, then offer those options on your site. A website visitor may have no interest in your generic mailing list but have a much greater interest in your newsletter. If you had not provided multiple options that person would have signed up for nothing. Usually three options are enough. If your visitors have not found something that interests them after three choices they are generally not worth going after.

* Be sure to make all your lists double opt-in. Double (or Verified) opt-in lists require people to first sign up on your site, and then activate their subscription by replying to a confirmation email. There are many good reasons to use the double opt-in format. First of all, it will take away any chance of being labeled a spammer. You can show definitive proof that people actually did requested your emails.

An added benefit to you is that the double opt-in method will result in a list that is significantly higher quality than a singe opt-in list. If these people are interested in your offer enough to verify with the confirmation email, they tend to be much more serious and interested in what you have to offer.

By putting the methods mentioned in this article into practice on your website, you will be able to build a huge, high quality list in a relatively short period. I have used all of the methods mentioned here and they work very well. If you use them, you will find they will work for you as well.

About the Author

You don't have to spend an arm and a leg to build a large list. Having an offer that most people will want also increases your click through rate. Go to Make Money Online Free to see how it can help you compile your list fast.

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