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by: MarkRobertson
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Word Count: 700

Online video has finally hit prime-time. In 2008, video marketing and video sharing is the newest and most exciting field of online promotional marketing.

YouTube is getting larger and larger with each passing day. It has become one of the most popular destinations on the net. The site does its own Flash conversion that is very tough with regard to digital video garbage handling. Some of the videos on YouTube simply look better than others because they came from better sources. With a little know-how, you can prepare your optimized video for YouTube.

In order to be able to share video online, you need to first have the equipment available to shoot video, capture it, and edit it for online usage. As for cameras, if you dont have a camcorder, most digital cameras, and even some cell phones have video functionality. As for Video editing software, there are many choices for everyone from the beginner to the expert. If you are short on change, most computers already come with tools like Microsoft Moviemaker or Apple iMovie in addition to the literally hundreds of free web-based video tools that you can use online.

If you are planning to upload and make movies from your mobile phone or other mobile device, I would plan on using something other than Microsoft MovieMaker. Apple Quicktime Pro, which is very inexpensive, is good to use with most any format.

It is important to note that youtube does not support all of the many many different video formats that are available, and for good reason. However, as a result, you should try to utilize a format such as mp4 or even mov. Most video editing software will support this but if yours does not, I would suggest downloading another program.

When exporting your video, I would recommend exporting to the Youtube recommended size, which is 320x240. Most video cameras and camcorders shoot video at much higher resolutions so you will likely need to compress and resize your video to the aspect ratio of 320*240. If you are using a webcam, sometimes the video exported directly from the webcam is ready to go.

When discussing which quality, or bit-rate, ideally you will be targeting a final file with a bit rate of 700-1000. I would suggest using 1000kbps, but anything higher is almost a waste as it does not result in much better quality and takes much more time to process.

Once you are ready with size, codec, and quality set up, it is time for the selection of your audio format. It is better to use the MP3 audio codec, which should be standard on your editor.

When you are done editing and exporting your video as a .mov or as a .mp4 format, you would obviously want to preview the video and make certain that it meets your standards for quality. If your resulting project is OK by you, go ahead and upload your video to Youtube.

The uploading of your video, depending on your connection, can take several minutes and if large enough file size, can take up to an hour on a slow connection. After you upload your video, Youtube then automatically begins the process of converting and encoding your file as a flash or flv file. This process compresses your file further but if you followed the suggestions above, you should have a nice resulting quality video on YouTube.

For Video SEO purposes, you need to make sure that you include the most relevant keywords and phrases in your title, description, and keyword tags. This is the only way that you will be able to attract the audience that you are hoping for.

As one final suggestion, definitely allow users to share your videos, comment on them, and rate them. This results in a few things. First, users who rate and comment typically take more action and further drive interest. Second, sometimes users will embed your video which results in a link back to your video such that you will now have a better chance of showing up within the natural search results on Google.

Good luck to you and your video sharing success.

About the Author

For a comprehensive list of video sharing websites ,visit ReelSEO.com, the expert resource for online video search engine optimization information.

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