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by: SteveBeck
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Why are the most profitable websites only one page long? How do they succeed if they only sell one product? It sounds crazy, but this strategy works for them - and it can work for you, too.

Why does it work?

Well, it focuses everything on that one product.

There are no distracting links to carry visitors away; no articles; no other products that might confuse the issue. There is only one decision: to buy, or not to buy.

But of course, the devil is in the details...or the sales copy in this case. Can you write a compelling sales letter for your product? Can you pin point the problem your customer is having with laser-sharp precision and then provide a solution for that precise problem?

Can you turn a reader into a buyer?

There are many elements to a sales-inspiring letter. Using a sales letter template will help ensure you don't miss any essential parts, which could cost you money and sales. Use a headline to grab their attention. Find a hook, a clever way of presenting the material that convinces them to keep reading. Show them all the benefits of your great product and tell them exactly how it will help them live a better life. This is a great place to display testimonials from other satisfied clients, your guarantee of satisfaction, and anything else you want them to know about this one product.

A template leaves nothing to chance and that is good - because ALL of your internet sales ride on effective sales copy. Face it. It takes years of experience to write a truly effective sales letter...one that

So if you don't have that experience, do the next best thing... follow sales letters written by someone who does! Use the expert's sales letter as best examples and create your own template with all the important points.

I can make web pages from scratch, but I would never dream of writing a sales letter without my templates. To be successful, you want to cover all the bases, leaving nothing to chance. Templates keep you on track so you don't miss any steps along the way. They help me to write profitable sales letters, the key to my success. Put the power to work for you, too.

About the Author

Stephen Beck shows 7 easy strategies to starting a home business. For a free CD explaining these strategies, visit Work at Home right now.

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