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by: KirtChristensen
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Word Count: 396

You finished it! Your product is on the market. You have your AdWords campaign up and running, by-the-book, Extensive list of keywords, primo advertisements, a killer website.everything.

Then why is my cash outlay still higher than my income?

There are various reasons for a failed Adwords campaign, but the most prevalent cause for a properly setup campaign to fail is the lack of proper keywords choices.

The whole foundation of your strategic structure is properly chosen keywords. If your chosen keywords don't let your reach the audience you are aiming for, you will find that you aren't getting visitors to your webpage or you are spending all your advertising budget on people who visit your site that are not looking for what you have to offer.

First thing to do is utilize the tracking feature available for use with your Google Adwords account. Discover which of the ads you are using is bringing in profitable traffic. Ads that aren't bringing profitable traffic should be trashed or re written.

Look over the keywords in use with these ads; you can count these as not being the best for your ad at this time. Keep them though; you may need them at a later time in the changing tides of the market place. They may be quite useful.

After having taken care of the keywords, look to your ads and find the ones that are least productive. The ones that are not generating sales. It is damaging for you to have a ad campaign going that doesn't get anything better than idle viewers. It will only deplete your budget giving you nothing in return.

Discover which of the keywords are generating these idle visitors in contrast to the ones that are getting sales. There may be a problem with the ad copy or how the ad is written or there may just be the keywords not doing their part and it may need to be discarded and another put in it's place.

In order to prevent yourself from losing your entire advertising budget on a failed AdWords campaign it is important to monitor your campaign regularly and take the time to perform your management duties on a weekly to bi-weekly basis.

By nipping any problems in the bud you should be able to turn your AdWords campaign around before it can accumulate a huge amount of wasted advertising expense.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ad words management, he's the man!

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