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by: TheoMcLanahan
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One of the fastest ways of getting attention for your business in today's world is to have a good online presence. And the first step to getting your business online is a good domain name.

Somehow, there hasn't been enough emphasis placed on choosing a domain name that attracts the right customers, so allow me to expound on this subject with some tips you can put to immediate use for your next website or blog.

1. Choose A Descriptive Domain

What your website offers should be clear from the domain name. Don't make your potential visitors guess at what they'll find on your website.

For example, if your name happens to be Sue Brown and you own a hair salon called Sue's Hair Salon, get a domain name like, www.sueshairsalon.com instead of www.suebrown.com. Seems pretty obvious, but you'll be amazed at how many business owners use their personal names as domain names instead of choosing one that specifically describes their business.

Keep it as short as possible as well. It's easier for your customers to remember and they're less likely to make typing errors when they enter it in their web browser.

2. Get A Domain That Includes Your Keywords

It's becoming increasingly important for business owners to have their websites indexed and ranked well in search engines like Google.com, MSN.com and Yahoo.com. And it helps this cause tremendously if you have a keyword-rich domain name. The reason for this is simple: Your potential customers search using specific keyword phrases to find what they're looking for.

Taking the time to do some research to find your best keywords, and a domain that includes them, is important. Make sure it still meets the first criteria though - short and descriptive.

There are other things you can and should do to get better rankings in the search results, but starting with a good domain sets a strong foundation. Avoid using hyphens in your domain name as well since it's believed they can hurt your rankings. Take the time to find a good domain rather than taking a shortcut and using a couple of dashes.

3. Do You Really Need .com?

Yes and no. You could use other extensions like .net, .biz or .info but it's not the best choice. Everybody knows .com but if your site uses something else, you're going to have to market it a lot harder to get the correct extension in people's minds. And if someone else already has the .com version, they'll probably get a lot of traffic from people looking for you.

How would you like your potential customers to end up on your competitor's client list thanks to the time and money you spend on marketing?

If you're setting up a website for specific types of organizations, a non-profit group for example which should use .org, the best way to go is to stick with .com.

So don't rush into picking your domain name. Research your market and find the keyword phrases that people are searching for. There are quite a few websites that let you research this information, such as Wordtracker.com and GoodKeywords.com. Putting the effort in up front will pay off in the long run.

About the Author

Struggling to get your internet business off the ground but feel lost in a sea of gurus and products promising the world? Visit the Internet Marketing Chaos site for a hype-free look at how to run your business, at http://www.netmarketingchaos.com

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