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by: MichaelBaker
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A very successful website will have many return visitors. Your goal should be to have an increasing number in this section of your traffic reports. The more times they frequent your site, the more likely they are to purchase something or tell others about it. Here are 5 things you can add to a site to make this happen"
1) Start a forum, chatroom or shoutbox
People on the web today like to be heard. It is sort of the Web 2.0 scenario you hear being thrown around. If you give customers a place to either voice their opinions, or to just meet other people, then they are more likely to stick around.
2) Start a web log (blog)
By starting a blog, and using this as much as you can, you are telling the world that you actively update your site. You can find other sites to post about, or write good information for everyone. Either way, they will come back to see what the latest news is on your blog.
3) Let Your Customers Take Some Surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Games are great for user activity
Games are pretty big online. Now, you don't have to have the best games. You can just have some simple games office people can play when they are supposed to be working. Maybe even offer some prizes for top scores. Might be another good way to collect some names and emails.
5) You need new stuff every day
If you can keep your site updated as often as possible, people will keep coming back to see what is happening. They really do not want to miss out on anything. This is why it is extremely important for you to keep your blogs and forums updated. Just by doing one of the above items is a great way to get people coming back to your site.
Article marketing is one of the best ways to attract visitors to your site. And even better articles will get your visitors to buy something.