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by: RayLam
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This is fast becoming the most acceptable form of email based marketing. It is an excellent way to expand upon your current base of customers and provides a cost-effective method of communicating with existing clients, partners, and associates. It also allows companies to communicate with people who have explicitly opted in to receive information on specific topics.

Businesses are increasingly using permission based email marketing as their preferred method for building customer relationships while keeping their reputation intact. While everyone with a website should use email newsletters and promotions to bring their subscribers back to their site, businesses that are not online, can also benefit from email marketing. Businesses without websites can easily send newsletters, promotions, announcements and invitations by email and generate an email reply, a telephone call, an appointment or a personal visit.

A professional email tool can save your business time and money, and simultaneously provide a wealth of intelligence about your customer base. Permission based email marketing will get you in the door and help you to establish long-term customers and clientele (which is what growing a successful business depends on). Confirmed opt-in validates that an email list is truly permission-based, and it has become the standard for qualifying a list as a legitimate, non-spam means of business communication.

Many email marketers make this critical mistake. They send email after email to their subscribers without stopping to think of the people behind the email addresses. As a result, their email marketing campaigns often seem lifeless and dull.

A single opt-in list is created by inviting members to join via a web form; once they submit the form, they're signed up for the list. A double opt-in requires two explicit actions on the part of the recipient granting permission: First, the recipient must formally opt in by filling in a web form with their name and email address. Next, the recipient will receive a subsequent email confirming if you want to receive further information clicking a link thus confirming that they want to receive your communications. It's the most stringent form of opt-in but ensures that your recipients are who they say they are, and really want to sign up for your communications.

When a prospect submits their form indicating their interest in subscribing to your service, before they are added to your list and before you can begin sending them any email messages, they are sent an additional message requiring them to confirm their opt-in request. Once you receive this confirmation, you can begin sending emails to their address.

Personally, I prefer the Confirmed Opt-In process and use it for my Permission Based Email Marketing. The advantage is, your new subscriber is confirmed as a high level prospect for your offers and opportunities. They have been given the chance to "think twice" about joining your list, plus you have reduced the probability of someone else signing them up without their knowledge.

The content of your newsletter must be relevant to what the person has subscribed. Since this is an anticipated marketing form, you will have to meet certain expectations as to the content and its relevance to their particular needs. This is where other marketing strategies fail. In permission based marketing, it already answers the "what's in it for me?" quality that most customers look for through the relevance of the things they gain from the effective Internet marketer.

About the Author

Learn about bulk email marketing and get a free report on Email Marketing Secrets by visiting http://email-marketing-guru.info, a popular website that provides free email marketing tips and advice.

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