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by: SmashMasterson
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Why does one name sell for six figures, while another languishes on an auction site with a $100 reserve for months, unable to get even a smidgen of interest? Sometimes the two domains are similar, with only a one or two character difference. Beds.com and Bedsx.com come to mind, the former being worth hundreds, even thousands of times more than the latter.

There are six primary elements that make a keyword domain name great and valuable and worthy, and you'll want to evaluate these factors before you buy. They apply to names you register fresh, names you purchase privately, and names you bid on at auction. A little research upfront can save a lot of grief down the road when it comes time to sell or develop.

1. Keyword volume: This is an estimate of how many searches the word or phrase has, which is an indication of it?s popularity. For example, according to Google, the phrase "Hawaii Singles" has 2400 searches a month. If you were bidding on HawaiiSingles.com, you would also want to check Keyword Discovery and/or WordTracker for additional data. You'll never get more than an indication since each tool measures differently. However, it's a safe bet if people are searching for a phrase there will be some natural traffic and SEO potential, and if there's no volume, there will be little or none.

2. Commonality: A lot of people say domains are valued on their scarcity, but if you think about it, all domains, both good and bad, are one of a kind. What I like to look for is the commonality of the phrase the name represents within our society and existing lexicon. Usage, word order, and pluralization are huge factors in valuation. For example, "Discount" is not the same as "Discounted" which is not the same as "Discounts." SportCars.com is valued less than SportsCars.com, and ShoesRunning.com is practically worthless when pitted against RunningShoes.com. Search for the phrase in quotes on Google to see if people are even using it, much less searching for it.

3. True type-in traffic: Most people always rush into domain investing and are not able to get this type of information to guide them first. Type-in traffic is the key to success and we need long term traffic, so don't pay any attention to search engine or link traffic as this won't last.

4. Length: A further important consideration is the domain length. Short domain names will get better results because they are a lot easier to remember and spell and would convert into loads more traffic. Branding domains with takinf these important factors into account will increase drastically the domain name value which is great news if later sell your domain.

5. Prior use: If the domain has a past life, and was acquired through a drop service or from an expired list, you want to know about it. Forget perceived positives like search engine ranking and PR since those will likely disappear after the name is in your hands. Instead, delve into the name's dark side. Was it ever used for spamming? Is it banned from Google's index? Did it previously contain questionable content? Overcoming these negatives can be more work than you bargained for, even with an otherwise great name.

6. End user development potential: Domain names have a certain flexibility that will develop them into major money winning sites and after having read this guide, it is down to you to make the decision on whether the domain words will help you hit the jackpot. Read more to find out more domain investing tips that will put you just way ahead of the rest.

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