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by: DerekGehl
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You probably know that 20% of your customers are responsible for 80% of your sales.

20% of those who purchased from you once will buy from you again... if you follow up with them.

One-fifth of your customer base is waiting for you to offer them something new!

If you don't follow up with your customers, you are losing a lot of profit.

Your customer base is four or five times more likely to buy from you than to purchase somewhere new. This "lifetime value" of your customers is one of the greatest assets of your business.

The great thing is that you can target your existing customers with regular emails (called autoresponders) without ever having to write yourself a reminder notice, or draft a new message each time.

An autoresponder is a prewritten email, or email series, automatically sent out to anyone who buys or requests information from you.

Once you have your autoresponder set up, there are any number of emails you can send out on a regular basis, including:

The top 10 ideas for autoresponders...

1. A confirmation email after a subscription request or purchase

2. Send a thank-you message after a customer makes a purchase

3. Asking if they're happy with the product after they've had it for a little while

4. Follow up on a purchase anniversary

5. appointment reminder- if you're running a service-based website

6. Survey asking your customer's opinion about shipping times and any improvements you can make to your product

7. Send a follow-up offer on your customer's birthday

8. Offer a customer a bonus after they have made several purchases

9. Remind customers to bookmark your site, and offer to email them when new information has been added

10. Contact customers and remind them of what you can do for them during holidays and specific shopping seasons

Follow-up promotions are an excellent way for your business to generate a healthy amount of extra income without sucking up your time.

You should expect to immediately increase your revenues by an extra 30% to 50% just by sending follow-up emails.

Think about it... how much extra money would that be for YOUR business?

About the Author

Derek Gehl , CEO, Internet Marketing Center, educates entrepreneurs how to create businesses onle. Discover proven Internet Marketing strategies to easily make money online

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