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<h2>Reducing Refunds on Information Products (Ebooks Part II)</h2>by StephenBeckIn my last article, I gave you some easy ideas to beef up your PDF ebook. Have you added a Table of Contents and a Resource Guide to your PDF e-books? If so, you are ready to finish adding bulk to your ebook which will increase your customer satisfaction and reduce refunds. First, make sure that you use 12-point text (Times New Roman is the best choice for large sections of text). Make all pictures and graphics large, so they are easy to read. That's a valuable service to your readers, one that also adds bulk to your book. Make your information interesting and entertaining by adding graphics, comics, and more. This is an important consideration when designing or developing information products. "Johnson boxes" are those little boxes which include an important point, separated from the rest of the text for added emphasis. Add them every two or three pages - that will add meat to your document, while cluing your reader in to the important points you are presenting. Next, tell the reader about your other products. This is one of the greatest reasons to publish an ebook - to lead readers to your other products. So put a list of your other products in the back with clickable links. Make sure to include 3D cover shots which will increase the size of your ebook and cause more sales at the same time. It's very easy to create a 3D version of your cover...or you can have someone else do it. Readers like cheat sheets and checklists, especially for technical subjects. If you are teaching them HOW to do something, and that task has more than two or three steps, you should create a checklist or cheat sheet, one that is a quick and easy reference. Remember, readers will read the text for the full list of instructions, so your checklist only needs to be a point-form summary of how to complete a task - converting a file into a PDF ebook; top ten interview tips; setting up your new software; home buyer's checklist of things not to forget when inspecting a potential new home. All these topics and more can make an effective checklist or cheat sheet. And the best part? Readers love them! You can even provide sample forms, contracts, spread sheets, etc. for your customers. Why make them re-invent the wheel? Think about this when writing a ebook. These simple tips will add meat to your e-book. By adding value to your product, you will have happier customers, healthy sales, and fewer returns. To your customers, it's all about the value - give 'em what they want, and your product will be a success.<h3>About the Author</h3>Stephen Beck teaches you how to <a href="http://www.8weekstoprofits.com">publish an ebook</a> so you can develop a "cash on demand" internet business. You can watch his three amazing FREE videos to help you get started quickly by visiting: <a href="http://www.8WeeksToProfits.com">Writing a ebook</a>. Article Source <a href="http://www.free-article-submit.com">Free Article Submit</a>