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    Free Articles at Neutron Marketing Article Publishing and Distribution » Computers-and-technology » Cartoon Mousepads: The Corporate Gift Difference
    Cartoon Mousepads: The Corporate Gift Difference

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    by: AlexaFerotina
    Total views: 7
    Word Count: 696

    Without a mouse pad, there is an maximizing curser accuracy. But enough technical mumbo-jumbo. A lot of people think that a mouse mad is a mouse pad is a mouse pad. You might be surprised how many computer owners don't even use them or like them. They use books, pieces of cardboard and even paper plates (and wonder why their computer is so slow). I'm not making this up. Others without a computer are certain a mouse pad is a small rental unit for rodents. (I am making that up but it might not surprise me. Folks can and still do have their own odd ideas about computing at times.

    Douglas Engelbart invented the mouse in 1963 at Stanford University, coincidentally, the same place in 1974, the father of the Internet, Vinton Cerf invented the protocol later known as The Internet. Engelbart called it "the bug" but it was later named to "the mouse". It was not made to be put on a mat or pad but held in one hand and the user would type on a five-key chord keyset with the other. This system was short-lived. The mouse pad is said to have been invented by Armando M. Fernandez when he worked at Xerox in 1977. He first named the mouse pad with separate words, mouse pad, and later fused the two names into a single word "mousepad". Xerox published his invention in 1979. Not much time pased before many entreprenuers caught wind of the mouse pad and begin seeing promotional possibilities. This form of corporate gift-giving remains popular today.

    Mouse pads, if designed properly, can be an ideal corporate gift. The trick to giving the right mouse pad, today, is to think of the end user, the beneficiary of the pad. Rather than the age-old "my company logo on your mouse pad", savvy businesspersons and entrepreneurs are giving "theme-related" mouse pads as gifts, and often humor or cartooning is incorporated. For instance, giving a mouse pad to a doctor? Why not one featuring a medical-related cartoon? To a scientist? A science-theme cartoon makes perfect sense. See the difference? It is what you might call "non-invasive marketing". With all the products on the market today, many of them very outdated, used to promote corporate awareness, the personalized touch is standing out. So giving a simple high-quality humor or cartoon-theme mouse pad that matches the interest of the one you are giving it to, not only makes perfect sense, it makes ingenius sense.

    The person not only sees and uses the mouse pad every day, he/she remembers it came from you. It needn't even have your name and/or web address on it. The receiver will remember this gift. It will be very very different than other gifts received. If you've never tried it, simply try it. This is definitely an experiment in gift-giving worth a try. I didn't believe it at first and now I'm hooked. I have never gotten more business simply from sending out fifty or so cartoon mousepads from any other advertising medium. And I don't even put my logo, name, or URL on it, just attach my business card. Make it a true gift, not a promotional one. And they always thank me and I know they appreciate it.

    Kids use computers too and Disney and Hanna Barbara know it as well as other cartoon empires. These mats are big sellers at department stores and have been for years.

    Probably one of the first to experiment with it in the corporate world was cartoonist Rick London, creator of Londons Times Cartoons, the top-rated cartoon on the Internet. He uses professional-themed cartoons onto high quality mouse pads targeting the corporate business and adult gift-giving market. His themes include everything from dentistry to pro-sports to lawyers to veterinarians. He sells them at his various cartoon gift shops including Just Funny Mouse Pads, an Internet icon of a website.

    People are looking for originality and the more original, the more memorable. The name of the game is to forget "corporate etiquette" when corporate gifts are being sought. Seek originality. People will remember and do business with you.

    About the Author

    Alexa Ferotina is an entrepeneur that uses originality and humor in corporate and personal gift-giving that clients and friends remember. One of her favorites is giving the most memorable corporate or personal gift. Her favorite website to order is Cartoon Mousepads As Corporate Gifts

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