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by: KenrickCleveland
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I recently had a student ask me, "Kenrick, how do you keep track all of these persuasion strategies? Every time we have a call, you pull out another technique. Sometimes I can't even remember to use the 'unconscious hello'."

My question to the student was, "When you learn a new language, are you able to have an involved conversation with a native speaker within a week?"

When you learn a new instrument, can you play Rachmaninoff after a couple of lessons?

Persuasion is just as rich a subject as either of these and more because once you've learned a language, you know the language. But persuasion is an ever expanding field of study with amazing breakthroughs happening all the time.

And when I think of what it is that makes a good student, a good learner, my most worthwhile advice is this: Practice. In order to do something well, in order to do something thoroughly, you have to master the basics and practice the hell out of it.

'Learning' has been traditionally broken down into five different categories: imprinting, habituation, associative learning, observational learning and play.

Imprinting happens as a phase--usually we see this with young babies and animals learning from their parents. For our purposes in learning persuasion, we have no use for this method. . .we're way past imprinting. However, the brain state that we achieve with the use of the light and sound machines closely resembles the brain state babies are in.

An example of habitual learning is when an animal first responds to a stimulus, but if it is neither rewarding nor harmful then eventually, the response diminishes. This kind of learning rests mainly in the other-than-conscious.

There are two types of learning that we most use in persuasion: observational learning and play. Obviously, observation requires that we observe and then repeat. It's simple. Sometimes repetition is required. Observational learning is us paying attention to our environment or our teachers or whatever, and then emulating that behavior or reissuing that information.

Lastly, play. I call the homework at the end of each call 'home play' because I love the concept of play and playfulness as a way to enjoy our learning and enhance our experience of not only persuasion, but of life in general.

To my frustrated student, I responded, "Persuasion is playful, persuasion is observation, persuasion is habitual, persuasion is repetition, persuasion is emulating, it's commitment, it's intention, and it comes in time with persistence and practice."

About the Author

Kenrick Cleveland teaches techniques to earn the business of wealthy clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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