Free Articles at Neutron Marketing Article Publishing and Distribution » Business » Tanning Salons Versus Self Tanning Products
Previous Article - Make Money This Summer With Vending Machines
Next Article - Ideas To Increase Profits From Affiliate Marketing Sales

View PDF | Print View | Html Version
by: BettyPDavis
Total views: 7
Word Count: 564

Self tanning products are stiff competition for tanning salons right now. This is because they are less expensive and some of them work great. They used to have a reputation for leaving streaks and making the skin have an orange tint. Now many of them are made with moisturizers and they are for different skin tones. This can mean they aren't going to go to the tanning salon this year.

As the owner of such a business your job is to keep them from thinking about buying such products. You need to continue to carefully promote the many benefits of your tanning salon. You need to do all you can to get them to come in again this year. Those who have tanned at the salon for years will be less likely to abandon you.

The days of just offering tanning beds and booths are in the past too if you want to keep customers happy. Many of them are looking for immediate results and you can now give it to them. There are tanning showers that spray a mist that will last for up to ten days. There are people that can apply an airbrush tan to customers that looks very natural.

Promote how convenient that a tanning salon is. Many self tanners can be time consuming to put on. It can also be hard to reach your back and so you need someone else to do it. At a tanning salon you can get in and out without any problems. What you will be left with is a gorgeous looking tan.

Pay attention to the cost of tanning in your salon too. People may have to cut down on their expenses from time to time. You want them to see their tanning as a value and not as something that eats away at their income. The more you advertise the emotional benefits of tanning the more they will find value in it. For example how they feel, how they look, and even how it improves their moods will get the point across.

Many customers will have questions and you need to be able to answer them. All of the staff you hire needs to be educated in your tanning practices. They need to know what the customer can expect. If the staff doesn't appear to have a clue then you will lose customers. They can be just as clueless at home with self tanning products. They will value your tanning salon though if you can be there for them.

Selling products you offer is important too. Your staff needs to be able to recommend certain ones to customers based on what they want. They also need to take their skin tone and texture into consideration. If your staff doesn't seem to care or they don't have the right information you will lose customers. They will figure they can do just as well with self tanning products.

If you pay attention to what is going on with self tanning products, you can advertise in a manner that still gets customers to your tanning salon. There is still a great market for this type of business so don't dwell on the issue too much. Instead continue to create ways to get people to see what all you have to offer them. Make sure you have plenty of tanning options so they can choose the one that will benefit them the most.

About the Author

Betty P Davis writes about the facts and myths within the tanning business. You can avoid the rookie mistakes many new operators make when they buy a tanning salon

---

Rating: Not yet rated

--Choose-- 0 1 2 3 4 5

No comments posted.

Add Comment

Enter the code shown