Free Articles at Neutron Marketing Article Publishing and Distribution » Business » Marketing » Quantity Should Be Valued More Than Quality When Generating Ideas
Previous Article - Finance Lead Generation
Next Article - Why Niche Marketing is the Way to Go in Succeeding Online

View PDF | Print View | Html Version
by: StuMcLaren
Total views: 2
Word Count: 1065

How far can one idea take you? If you really think about it, America was founded on the power of ideas. It was one man's ideas to search the unknown which led to the discovery and development of America. Millions and millions of immigrants now have a new land to call home because of his passion for this idea and his driving ambition. And it all started with what some people thought was a far-fetched dream of exploring new territory.

Think about about what Columbus was risking when he decided to embark on a journey to find the new world. His plan was full of risk, but also amazing potential. Columbus' creative thinking dynamic embodies the risk-reward characteristic. To many he may only be an explorer, but if many other ways he was highly creative and truly an entrepreneur.

What rewards was Columbus able to receive? Just look outside. What he was able to capture is what you look at everyday.

Columbus encompasses what the American dream is made of - taking one idea, fostering it to create his own opportunity and discover a land full of future opportunities. Think about what his one idea has done for millions of people. He courageously opened the doors of opportunity to himself, his family, his country and the rest of the world.

Columbus is a great example of just how much you could possibly gain from harnessing your creative abilities.

Ideas are extremely valuable. All ideas are valuable. It does not just have to be the crazy, obscure, in your face, very profitable ideas.

Creativity is a game of odds. Write that down.

There are rules to creativity and one of them is that you have to go big or go home. What I mean by that is that when you are looking to generate new ideas, you have to generate as many as humanly possible.

When speaking with high school leadership groups in high school across North America, it would be my job to help them come up with ideas for fundraising, school spirit, assemblies, all different types of things.

Over a course of an hour and a half, we would set a goal to come up with a top 10 WOW ideas. This goal would be the same for whatever problem we were working on.

Quality comes from quantity. Make sure you write that down. During the sessions with the high school students our objective was to come up with as many ideas as possible, following the rule of go big or go home. We always kept in our minds that quality comes from quantity.

When you're generating new ideas, you can't go for the big, great, fabulous, million-dollar idea right off the bat. Your objective is to generate as many ideas as possible because out of the quantity will come the quality.

If you are generating as many ideas as possible they aren't all going to be good. When I was working with the student leadership groups 99% of the ideas we generated were bad, some really bad. The thing was that within that hour and a half span we would generate between 3,000 and 4,000 ideas!

But the point is that out of that came 1% that were pure gold. We would never have gotten to that 1% had we not tried to go for as many ideas as humanly possible because creativity, like I said earlier, is a game of odds. You put the odds in your favor, the more ideas you generate.

Working together in a group to come up with ideas is extremely powerful for the sole reason that multiple heads are better than one. People will work off each other's ideas, make connections and spark new ideas in other people. If I share an idea, it may trigger something in another person, which sparks three more ideas from another. By the end of it you have sparks flying and ideas popping out of everywhere.

Have you ever watched a set of Dominos start and progress, one after another? Imagine that in the room you are sitting in now. There is a straight line ahead of you, then it curves right and then back around to the left. It continues curving left, almost in a circle; but curves right just before it touches. It is now coming back towards you and continues past you into another room. Now what started that chain reaction of Dominos? The first one had to fall, just like an idea. We call this stimuli in the creative thinking process.

Stimuli is anything you see, touch, taste, feel, experience. What it does is it acts as that first Domino, and it sets off what I call an idea reaction. When you get in to a group of people who are active, creative thinkers, high-level marketers, when you spit out an idea, it's going to serve as the stimuli for them, and an idea reaction will inevitably happen.

As it happens, you increase your odds of success in terms of an idea that's going to be more profitable for you. You increase the odds of that happening, the more ideas you generate.

In the creative process, every idea counts. Not every idea you come up with will be possible, or succeed. But, the more ideas you generate, you are increasing your odds at being successful.

All a scientist needs is one idea to cure an incurable disease. It only takes one brilliant idea, or a innovative service to create a million-dollar business. Think about that.

With one sudden epiphany a software engineer could invent the next major advance in computer technology.

One idea could change how people live.

Ideas, big or small, complex or simple, should never be underestimated. Creative thinkers never downplay the potential of their ideas.

By ignoring the plain and simple ideas could potentially be putting out the spark that will ignite a fire of ideas. Many people will dismiss the silly, simple ideas and continue searching for that one great idea. But by allowing the spark to ignite, your skill and integrity will allow it to grow with the potential to blossom.

Remember: You will never know what beautiful flower can grow from the seeds of an idea until it actually blossoms. No matter its complexity or size, all ideas must be valued.

About the Author

Find out what Stu McLaren has Uncovered! 227 Unusual and Just Plain Crazy Business Ideas! These Could Make You Rich This Year, Starting From Zero! Just One Great Idea Could Change Your Life! Take Your Pick From 277 Unusual Business Ideas

---

Rating: Not yet rated

--Choose-- 0 1 2 3 4 5

No comments posted.

Add Comment

Enter the code shown