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by: ThomasGibson
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To run a successful business, you need customers. The billion dollar question is how to go about getting them. For many companies, the answer is found in promotional incentive strategies.

Promotional incentives are exactly what they sound like. They are carrots to generate interest. If the prospect takes the desired action, they get the promised incentive. This can work in a number of ways, so a few examples are in order.

Celebrities always look a bit foolish when they talk politics, but one is a bit different. Sheryl Crow wants people to vote and she is using an incentive to entice them. If her fans register to vote, she is giving them free music downloads.

The free music download carrot is brilliant. Think about it. Crow is getting positive publicity, enticing people to register to vote and is potentially introducing new people to her music. That is a triple benefit promotion.

Another classic example is found with casinos. Casinos will do just about anything they can to get people through the door. What carrots do they use? Entertainment, discounted rooms, family events and sporting events are just a few.

Sometimes it is good to see the strategy stripped down to its bear elements. With promotional incentives, one need look no farther than the infamous infomercial. Infomercials are just one large promotional pitch.

Nobody can resist a great deal. Infomercials are designed to prey upon this fact. They pile promotional item upon promotional item until you cannot resist because it is such a great deal. How many times have you almost picked up the phone?

From musicians to casinos, what can we take from the above? The answer is simple. Using promotional incentive strategies is common. If they are common, they are credible and something to be used for your business.

You can also apply this strategy to practically any business including your own. The key is to first identify what action you want the prospects to take. Be specific. Do you want them to call, sign up for a newsletter or what?

Picking your incentive is also a key. Try to pick something that blends with your business niche. If you do tours, give them a Nomad Travel Journal customized with your business name and logo.

As with any marketing strategy, you need to try and test different promotional strategies. Some will work great and some will not. Figure out the winners and you are on your way to year around sales.

About the Author

Thomas Gibson is with NomadJournals.com - makers of customized outdoors and travel writing journals that make great promotional products for business small and large alike.

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