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by: KurtSchmitt
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If you've purchased any "how to increase website traffic" ebooks lately, you may have been more than disappointed. Often, the techniques are either not feasible, or they fall under the "black hat" category. A number of marketers have also taken to hyping up their informational products to the point of combining unrealistic expectations with such a lack of detail that your money is probably better spent on the slot machines.

While the tricks might work for a while, I'd like to talk about some "white hat" methods that result in lasting traffic. They may not be sexy, and they aren't "secrets" or anything mysterious, but they work. In fact, these methods will work to produce free traffic for many months and years to come.

Article distribution -- As I'm sure you know, article directory sites provide an excellent backlink to your site. Article marketing is one of the primary website promotion techniques that I use to increase website traffic across all my sites. The benefits to writing articles are many. Your keyword rich articles will often rank high in the search results. These high ranking pages linking back to your site boost your site's listings, often giving you several entries in the top 20 on Google.

The high profile article sites create a viral effect and other website owners will pick up your articles and publish them. This increases your reach and your backlinks. On top of that, when people read your article and then decide to click through to your site, they're showing enough confidence in your content to want to read more. These are pre-sold visitors.

Making your site delicious -- The best social bookmark is one you don't have to do yourself. You can encourage your visitors to bookmark your pages by placing icons on your site with links to popular social bookmarking sites (such as addthis.com). Bookmarking can dramatically increase the backlinks to your site with minimal effort. In addition, if you bookmark other sites that link to yours, you can improve your rankings in the search engines.

Creating content -- The more pages you have on your site, the more PageRank your site can accumulate. A higher PageRank value for your site will get your site spidered more often, keeping more of your pages in Google's index. It also adds to your site's overall authority. More pages also equates to more value for your visitor, more keywords for the search engines to chew on, and additional internal linking opportunities. All of this results in an increase in website traffic. Building a large content site is not only a proven Web business model with staying power, but also adds real value.

Social media -- Digg and some of the other larger social sites are a difficult sell. It's great for a link or two, but your odds of getting large amounts of traffic from Digg are slim. While people are out there trying to game Digg, you should be out there rewriting your content and placing it on Vox, Squidoo, and other social sites. These sites offer excellent backlinks, as well as a way to reach audiences you might not otherwise reach.

These methods each work well on their own. Yes, if you understand simple SEO principles you can simply build content and eventually you'll have a successful site. You can write articles and drive traffic, and you can bookmark and republish your content on various social networks. If you combine these techniques, however, you'll see results much more quickly. While these are not the only methods to increase website traffic, they are safe, effective, and produce lasting results.

About the Author

Kurt Schmitt publishes several Web properties serving thousand of visitors a month, and writes about the benefits of social bookmarking, article marketing and other Web promotion strategies. See his website for at least 3 more ways to increase website traffic .

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