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by: ChristopherStigson
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Word Count: 474

Selling expensive items on eBay is really no different than selling low cost items. Essentially, no matter what you are selling, it all comes down to how you market the item. It's about marketing your item that you have posted on eBay listings. You don't have to surf around and place ads online, but you have to know what to do on the actual ebay site. So what you are doing is setting up an automated marketing campaign.

First, you must determine what the value of your item is, in three different ways. This will help you determine what your reserve price is. On eBay, the reserve price is the lowest price that you are willing to accept for your item. So first just find out how much the item is worth on the actual market. Then you need to find what other items similar to the one you are selling have been sold for previously. And the final step is to determine what the value of your item is for yourself. Using this you can determine the lowest price you'd be willing to accept for it.

After you have set your reserve price you should set your opening bid to $50 even if your item costs $19,000. This is marketing tactic and more people will see the item, since it's hard to get people interested for $19,000 directly. Getting them to see your offer for $50 is much easier. Remember, you don't have to sell the item to anyone who bids less than your reserve price - unless you choose to do so at the close of the auction. This method of price setting resembles marketing gimmicks used by offline businesses that are simply designed to 'get customers in the door.'

Work hard on the description for your listing. Use words that really describe your item well. Provide as many details as possible, including details that prove the authenticity of collectible items. Include pictures of the item as well. Do not try to deceive potential buyers! It the item is damaged in any way, please state that in your description, and make sure that they can see potential damages on pictures. Also make sure to show them how the item will be shipped. You must let them know that shipping insurance will need to be purchased. This makes sure you are both protected if the item is damaged or is lost.

You should, if you can, use an escrow service. You should try to offer this solution to your auction since it makes potential buyers more comfortable with your offer. Make sure that they know they need to pay the fees for the service. This protects both seller and buyer from fraud and it makes customers more comfortable to buy an item. eBay has partnered with an escrow service that is commonly used for high ticket items.

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