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by: MRomeo
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When you develop a content-rich, article based website it's important to promote your website well so that you get targeted, qualified customers to experience your website. One often overlooked way of marketing your website is to use banner advertisements among your other promotional methods.

Banner Ads??? Are you Sure?

In case you don't know what a banner ad is, it's usually a large graphic at the top of someone's web site, that if you click it takes you to another web page. It's a way of getting traffic from a related website and getting them to your own website with a compelling offer/promotion, etc. Monthly fees can get very hefty on very high traffic sites, in some instances going to $5,000-10,000 a month. However, in most cases you can buy banners for as little as $20-100 a month. There are also free banner exchanges programs that can help you save some money. We'll examine the benefits of each type of banner advertising methods.

Free Banner Exchanges

When you use a free banner exchange, you basically exchange banners with another websites banner at no cost. You put their banner on your site, and they'll put your banner on their site. Now, the attraction to this method is it's cost. FREE! But, there are some issues with it. First you're limited to how many exchanges you can do. You can only exchange so many banners before your website starts to get cluttered. Plus you're opening up the doorway to your web traffic choosing to go somewhere else that isn't going to make you any money. Also, you should definitely be careful with who you link to. There are some "partners" who end up creating "banner farms" or "link farms" with tons of banners all over their websites. These websites end up doing about nothing for your traffic as there are so many other ways for their traffic to go.

Purchasing Banner Ads

While paying for banner ads may seem expensive at first, as long as you have properly designed your banner campaign and can track your sales, your banner ads can pay for themselves many times over. Of utmost importance in deciding where to buy a banner ad is the amount of traffic that the web page gets. Is the traffic quality traffic, with similar interests to whatever you're promoting on your website. It won't do you much good to pay for a banner ad about a video game on a website about cat health. Secondly, you should make sure that you're ad is placed in a good area of the website that invites clicks. And lastly, make sure that there aren't too many banners on the page especially to competitors offers.

A website promotion strategy can be helped with effective banner ad placement. Make sure you place interesting and intriguing ads on quality sites for highest effectiveness. Hopefully the above tips have given you some help to implement your banner ad strategy. Good luck, and happy placement.

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