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by: StuMcLaren
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You can use your eBook for much more than just a stand-alone product. One of the possibilities is using it as a free bonus to accompany one of your products or services. When your selling an affiliate product you could use your eBook as a bonus to the package.

In the world of marketing, we know that giving away bonuses with your products can act as a major incentive for people to buy it. Many people will load on the bonuses, making some people purchase that product for the bonuses attached to it.

Your job, by creating an eBook is now you're creating a valuable bonus that you can include in all kinds of different packages. I constantly want you to think about how you can build that package, how you can add value to that package. By developing an eBook, it is one step in that direction because it enables you to create a valuable resource that you can then add to a package, and you can have it establish value on it.

I establish value for any products or services that I create as the price point is based on how much I could sell that as a stand-alone product.

Let me give a quick reasoning for that because there's so many times I go on a website and I'll see somebody offering a product, and they've got all these bonuses, then they just slap a value on there like $297 for this particular bonus.

I'm sitting there thinking, "I would never pay $297 just for that bonus." That's the way I want you to think. I want you to think: How much would I pay just for this bonus by itself, nothing else? Because whatever that value is, that is the true value of that bonus. Not by what you slap a value on there on a website. That doesn't establish value.

You have to be realistic when you are thinking about how much you would pay and make sure it correlates to what the market would pay as well. If you don't do this when people come to your website and and look to buy your package they will discount the actual value of that bonus, resulting in it losing tremendous value.

But creating an eBook still provides you the opportunity to create a valuable bonus that you can include with your other products or services.

You can take this bonus one step further by actually including the resell rights to your eBook as a bonus.

I'll use my own business as another example, only because I know my business so well. Creativity is what I talk a lot on, so I would be interested in possibly purchasing the reprint or resell rights of someone else's products on creativity.

Take a moment to think about that. Why would I want to know what I would be interested in purchasing? It will actually save me a lot of time. If someone has made great content on the topic that I talk about, why would I want to reinvent the wheel? We could make it a win-win situation for both of us by partnering up and building a relationship.

This way they were able to get their material leveraged and I was able to get new material so I didn't have to spend my own time doing just that. You can use this same principle to yourself and your business.

When you create an eBook, there are going to be other businesses or services that would be interested in the exact same content for their particular email list or their particular customers.

That provides you, now, a platform to be able to offer the reprint rights or the resell rights as a bonus to those people who would be interested in providing that eBook to their customers or selling that eBook to their customers.

You have now just increased the value of the bonus.

By following these steps you can greatly increase the value of a bonus to your own product or even an affiliate promotion.

By exploring your creativity ideas will come to you when you need them the most!

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