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by: AlexanderBee
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Word Count: 474
In the second of the "Affiliate Marketing News" sequence of articles, I will talk about the second step you need to take on your road to become a successful affiliate marketer. In the previous article I showed you some ways of finding good products, and in this one I will discuss the way to choose the right keywords for advertising them.
You have probably already heard of what they call "long tail keywords." These are phrases of at least 3 words or even more. Let me give you a simple example, which will make it very clear.
Let's say your hobby is sewing and you found a great sewing patterns product. Google the key phrase "sewing patterns" and you will discover there are over 1,300,000 results to your search! In no way do you want to enter into this kind of competition. But if you search for the exact phrase "sewing patterns online," Google will return only 10,600 results. When you are done reading this series of articles you will see that you could dominate this niche.
I have a tool that also tells me how many sites are actually optimized for this phrase. I can tell you right now that only 4 (that's a four!) out of these 10,600 are optimized for "sewing patterns online." True, the same wonderful tool tells me that "sewing patterns" is searched 176,000 times a month, while "sewing patterns online" is searched only 4,500 times a month.
But this is a nice search volume and if you add to it the long tail phrase "sewing patterns costumes," which gets another 2,000 searches and has zero optimized sites, and if you learn how to take advantage of these facts (which I will explain in a future article) - you can start your promotion and dominate the search engines' results for these two key phrases.
Keywords research is the single most important step on your way to success. It is the spinal column of marketing on the Internet. You can find a lot of help online: various tools and other resources that will make your research much easier.
Always start with the broad term: "sewing", "cars", "diet", "loans," and work your way into digging deeper and deeper and finding long tail keywords, checking Google, Yahoo and other search engines results, checking the monthly or daily search volumes, until you find 3-4 phrases of 3-5 words that have a decent number of searches and a low number of optimized competing site.
Keyword research is the most important step on your way to a lucrative marketing business. Spend the time and the effort. If you find a very good tool at a reasonable price - invest in it. It will save you time and, eventually it will save you money.
I will publish my third article in a few days and show you the different alternatives to promote products online.
Who Else Wants to Understand How The Incredible Niche Finder Works? Hurry Now to Affiliate Marketing News For Your Link to 5 FREE Videos. Subscribe to Receive FREE Affiliate Marketing News and More Great Bonuses. You are welcome to reprint this article - but get your own unique content version here.