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by: CaryCavitt
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Every person in the world will play the role of a customer throughout his or her life. From early on each of us becomes acquainted with being the customer and having others wait on us. No matter where we go, we are always prepared to take on the role of the customer and be served by another person. Look at a typical week and we discover just how much time is spent on being a customer.

As we reflect on the hundreds of experiences that we have played in the role as the customer, we will also discover that some people offer us a better customer service experience than others. What will will also discover is that service in America is typically average. There will be those memorable moments when we have been served and given an excellent customer service experience. But on average, the memories that we have had as a customer is uneventful and soon forgotten.

In order to offer an excellent service experience, the person responsible for serving must genuinely care about the customer. If a service representative is simple working for a paycheck and not serving from a sincere and caring heart, the service will more than likely be perceived as average and quickly forgotten. Here's an important point to remember:

"Five-star service can only occur when we care about meeting our customer's immediate needs. Without a caring heart, customer service simply becomes a job description."

When we focus on wanting to make the overall customer experience as pleasant as possible, our customers will remember the service provided as outstanding. Our customers will also perceive our service in a positive light when they feel that we desired to make their experience as enjoyable as possible They will see that we had their best interest in mind. Let's now look at four ways to show our customers that we genuinely care about their experience.

1. Five-star service is being courteous

Being courteous to our customers should be a given for every customer service representative. It would seem only logical that anyone who is working out in front with customers would be hospitable. It only takes one employee to sink a business if he or she is consistently being inconsiderate to customers.

2. Five-star service is displaying urgency

The second secret in giving an excellent service experience is to give our customers the feeling that we will take care of their request as quickly as possible. By this I mean that we show them respect by simply letting them know that we respect their time. By taking care of each customer in a timely manner, we are subconsciously conveying that they are important and will be taken care of in a professional and efficient manner.

3. Five-star service is simply serving from the heart

Customers will perceive our service as outstanding when we include what I like to call the human touch. When our customers sense that we care about them, they automatically will rate our service higher. Creating a successful service experience will only happen when we reach out and communicate by our actions that we care.

4. Five-star service involves a team effort

There are no boundaries when a business builds a team that is passionate about offering excellent customer service. This is because each member of the team understands their role in creating an exceptional experience for the customer. We must remember that every team member is ultimately a reflection of not only the company, but also of each other. If we are to consistently provide a five-star experience, we must begin by developing a team of individuals who are excited to offer the best service possible.

The superstars of customer service have a secret that makes people come back time and again. They simply show each customer that they are enthused to have the opportunity to serve them! This feature will go a long way in making our customers feel like VIP's. It is also imperative to remember that a lack of enthusiasm can have the opposite effect.

Giving five-star service happens when we have caught the vision of the importance of how we treat others. By enjoying the process of helping others, we begin to make a positive step in giving great customer service. One of the best qualities an organization can have is when the team enjoys serving others. When we capture a service-minded mentality, our occupation becomes less of a job and more of a profession.

About the Author

Cary Cavitt is a expert customer service speaker. He has authored several books on the subject and is available for keynote speaking and onsite workshops throughout the United States. Read more excellent customer service articles and customer service tips.

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