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by: SFXsource
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Sonic logos are between 3 and 7 seconds long and are basically short jingles used for brand development. Basically these logos use sound to convey the values and personality of a particular brand. Corporations and businesses pay to create sonic logos in order to make the public aware of their brand and they apply these sound identities across many different touchpoints including television, mobile technology, radio, and the internet.

Other elements to consider when designing a sonic logo occur before any actual musicianship or sound recording. The history and character of the brand must first be evaluated. In order to successfully capture the brand's identity, the personality of the brand music be understood. The following steps discuss certain such elements of the sonic logo creation process.

1. In order to begin the process of creating the sonic logo, one must first determine the core values of the brand. For example, is the brand environmentally aware, conservative, or part of a particular cultural movement?

2. Next, figure out the history of sound use by the company which may afford some sense of the brand's identity. Use of audio in the past could be useful knowledge in what direction to now take.

3. Moving on, establish the types of sounds will best represent the brand's values. For a cell phone provider, for instance, a variety of rings or button sounds might work well.

4. Then, determine if this sonic logo will use a vocal line. Is the logo just going to have a musical melody or something such as "Um um good?"

5. Fifth, ensure that the sonic logo is unique and memorable since it is meant to identify one brand and one brand alone.

The tips above give media professionals a basic description of the necessary element in creating a sonic logo. Regardless of how you create your sonic logos, be absolutely sure that they are unique from anything done before and that the brand you are working for are happy with their new audio identity. By achieving these two things you've reached sonic logo success!

About the Author

SFXsource publishes articles on a variety of interesting subjects, hosts a sound effects library at Sound Effects and offers huge numbers of royalty free production music which can be heard at Royalty Free Music

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