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by: TheoMcLanahan
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Promotional products are everyday products that you have personalized with your business name, logo, slogan, website address, or some other personalized greeting. You may even have some promotional items lying around your house from other businesses, such as coffee mugs, calendars, magnets, pens, and key chains.

Using promotional products in your marketing methods is a very smart move. People love to receive free items and will generally hold onto your item for a long time. Every time they see your item, they are getting a reminder about your business. The following are a list of places to give away your product, and the reason behind it.

* Your company's website: You can organize a giveaway on your website each month and thus raise the number of hits the page receives. For example, a website filled with cooking information will have lots of success with a giveaway that offers a measuring cup, apron, or recipe holder as a prize.

* Websites of other companies: Websites of companies that you are not in direct competition can be another great location from which you can set up a product giveaway. Though you shouldn't use a competitor's website as your base of operations, the market of the company you work with should be similar to your own. For example, giving away a cooking apron away on a website about fishing won't help you draw very many customers.

* Upgrade orders: Use promotional items to entice your customers to upgrade their orders. Going back to the cooking website example, you could offer a free apron to anyone who purchases two recipe ebooks. Send the ebooks as digital delivery, and simply send the apron through snail mail.

* Best customer: You can review your sales records and find all your customers that have spent over $100 on your products and services. Then surprise them with a free promotional product; they are sure to be thrilled. Not only will they see you as an appreciative business owner, they will no doubt feel flattered and be moved to buy more from you.

* Best affiliate: You can reward your best affiliates with a promotional product. It will serve as big thank you, encouraging affiliates to work even harder in promoting your company's goods and services.

* Non-competing businesses: Non competing businesses can be a great source of referrals and word of mouth advertising. A non-competing business is a business with a similar target market as you have, but is one that doesn't sell the same products as you do. For example, a virtual assistant and a graphic designer are non-competing businesses, as are hair stylists and make-up artists.

About the Author

Are you struggling to get your internet business off the ground? Stop chasing income and treat it like a business. Visit the Internet Marketing Chaos website at http://www.netmarketingchaos.com for a hype-free look at how to build a business online.

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