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by: Harald Mahlich01
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Promotional gifts can do miracles for your business

A good business needs to be promoted. Well thought-out plans, smooth flow of capital and investments, ideal infrastructure and highly demanding markets may not provide you desired dividends if you have not considered one of the most important steps of promoting your business. Why you need this? Simply because, you need to get your message across the customers or consumers before or during the launching of your product or service. How do you really do that? One word – advertisement.

Advertising industry is one of the biggest industries of the world today. An estimated market of $385 billion in 2006 (almost $400 billion at present), this is believed to rise up to a $500 billion industry by 2010.

Advertisements are made through a variety of media. Most common ones are, TV/movie ads, newspaper/magazine ads, leaflets, sample products, free promotional gifts, websites etc. Of all types of advertisements, promotional gifts have seen the most success and millions of dollars are being spent everyday behind promotional gifts in the advertising industries.

Promotional gifts are primarily intended to infuse an obligation in the customers/consumers to invest in or buy a product. We all know how the word “gift” attracts us and affect our minds. Well, businessmen even know it better and that is why they follow the strategy of offering promotional gifts that ultimately pours in profit in their wallets.

Promotional gifts are mostly offered to introduce a new product or service or its newer/improved versions. One of the most common type of promotional gifts is “free samples” which are found in big shopping malls or departmental stores. You may find them with doctors when it comes to promoting a new medicine. Normally free samples are given in small quantity and without any purchase obligations. The message with this type of gifts is “If you like it, buy and use it more and tell others about it”.

Promotional gifts are also found frequently with buying obligations. Some examples are “buy 3 get the 4th one free” or “5 in price of 3”. A little variation to this strategy is “buy a toothpaste and get a toothbrush free!” These promotional gifts successfully increase the amount of sales as most buyers are attracted to the ‘extra piece’ rather than the product itself.

Some promotional gifts look completely ‘harmless’ or ‘innocent’. They do not directly promote a product by ‘shouting’ for it rather they whisper a message about the product or service or the company only. For example, a pen, a cap, an umbrella, a walking stick or a T-shirt may be used by the business companies to promote the company itself or a new product (like a new brand of coffee) with a logo/picture or message printed on the gift.
There are promotional gifts for the services too. Usually you need to sign up for the service to enjoy another attached service for free. Say, a web hosting service for $30 may allow you to enjoy 6 months unlimited broadband internet service ‘absolutely free’.

In short promotional gifts often do miracles in the profitability and growth of your business provided your gifts are offered basing on a detailed study of the psyche of your potential customers or consumers.

About the Author

Harald Mahlich is one of the leading lights in the European promotional items and promotional products industry. Harald Mahlich is the founder of SOURCE GmbH, Europe`s fastest growing online promotional gifts resource. For more information please visit SOURCE-Promo.com or SOURCE-Werbemittel.com.

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