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by: TeranceJ.Daniel
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With thousands of talented voice over artists available across the country, it can be challenging to find just the right match for your marketing campaign or project. Voice over talent is important for creating a distinct, unique, and compelling message for your project, and many companies turn online to find the right fit.
When piecing together a multimedia project, you shouldn't underestimate the resources that are freely available on the Internet. Online databases can, for example, allow you to find a perfect sample script at no cost to you, or can serve as valuable reference material if you are writing your own script. Many voice professional nowadays maintain personal websites containing their portfolios and samples of the voice work they have done in the past. Checking out online samples of potential hires' work is a great way to save time during the hiring process.
Still, when you are trying to find the right match online, you'll need a strategy and process that will maximize your efforts. You can waste countless hours searching and sourcing candidates, only to find out that they won't follow through on a project or even submit a quality sample. Knowing what to look for and how to proceed online can make your interviews and auditions much more valuable. Here are the steps involved when hiring a voice over artist over the web:
1. Ask for web-based samples after initial contact. Professionals will be able to send over an .mpeg sample or direct you to samples they have available online; this can make it much easier to distinguish the professionals from the amateurs, and save you time in sending and receiving demo tapes, or setting up an audition. You can use this step as the first part of your screening process.
2. Ask potential hires for a resume. Any serious voice actor or actress should be able to provide a formal resume, complete with his or her employment history and references. Speaking of references, they're there for a reason; you should make sure to contact two or more of the past employers listed in order to get a balanced assessment of the performance you can expect from a potential hire.
3. Request a preferred rate. Many voice over professionals have an expected rate for each project, and you'll want to know about both hourly and per-project rates. Some professionals will request payment only after final delivery, while others will require a portion upfront with the remainder due at the end of the project.
4. Conduct a telephone interview. Telephone interviews are best for any talent you may not have the opportunity to meet with in person. Telephone interviews can touch upon previous work, a brief script reading, and to gauge the confidence level of your candidate.
5. Ask if they can provide all services digitally. Some professionals have the equipment and skills to record the voice over in their home studio, convert it into a media file for review, and allow you to download it directly from the web. Find out what your options are, and plan accordingly to save on mailing fees, travel expenses, and other costs typically incurred for projects of this scope.
Author Terry Daniel is a Professional Voice Over Actor from Minneapolis, Minnesota and Has Been Providing the Voice Talent for Dozens of Projects and Advertisements Since 1991.