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by: RoisiProven
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What do Snoop Dogg and Sylvester Stallone have in common? Unfortunately it's not a hot new musical collaboration. It's a brand new line from a hot designer. He doesn't work for Dolce and Gabbana, Burberry or Chanel, it's Ed Hardy clothing, a brand new, original line from Christian Audigier.

Ed Hardy clothing was inspired by the man who also gave the line its name, the legendary tattoo artist, Don Ed Hardy. Known as "the godfather of modern tattoo" in many tattoo circles, Hardy's blend of Japanese and American styles is highly sought after around the world.

In 2004, Christian Audigier approached Don Ed Hardy with an idea for a new clothing line based on his style of tattooing. Hardy agreed to the idea, knowing that Audigier had previously designed lines for brands such as Urban Outfitters, Diesel and Von Dutch. If anyone could bring his tattoos to life in a clothing line, then it was Audigier.

Although the Ed Hardy range has become a hit across the globe, it has taken hold in Hollywood more than anywhere else. Britney Spears was recently spotted in the designer's Hollywood warehouse picking out gifts, and Madonna has an item of Ed Hardy clothing on almost daily.

Many argue that Audigier's unique marketing style is the reason for all this success. If you consider how often celebrities are photographer, the amount of celebrity networking that Audigier participates in can lead to some lucrative opportunities. Rather than spending thousands of dollars securing celebs for marketing campaigns, he simply gives his newfound friends free merchandise. Audigier's site even has a photo gallery full of pictures of famous clients wearing his newest designs.

However, this line isn't only for Hollywood. With tops starting from between $57-$64 it's actually fairly affordable as far as designer ranges go. It is also good to know that when you buy Ed Hardy clothing you're buying an item that will stand the test of time, because when a line has been designed around a style of tattooing that has stayed in vogue for decades, it's hard to imagine it going out of style any time soon.

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